What are some examples of effective upsell order bumps?

VIPUL YADAV
2 min readNov 22, 2023

--

Here are some examples of effective upsell order bumps:

1. Complementary products: Offering complementary products that are relevant to the main product the customer is purchasing is a great way to increase their order value. For example, if a customer is buying a new smartphone, you could offer them a screen protector, a case, or a wireless charger as an upsell.

2. Add-on services: Offering add-on services that enhance the value of the main product is another effective way to increase AOV. For example, if a customer is buying a new laptop, you could offer them a warranty, an extended warranty, or a setup service as an upsell.

3. Free trials or memberships: Offering free trials or memberships to premium products or services is a great way to get customers to try something new and potentially increase their order value in the future. For example, if a customer is buying a new ebook, you could offer them a free trial of your ebook subscription service.

4. Quantity discounts: Offering discounts for purchasing multiple units of the same product is a great way to encourage customers to buy more. For example, you could offer a discount for buying two or more of the same t-shirt.

5. Limited-time offers: Offering limited-time discounts or promotions on upsells is a great way to create a sense of urgency and encourage customers to take action. For example, you could offer a discount on a screen protector for a limited time only.

By using these effective upsell order bumps, you can increase your average order value and boost your sales and profits.

--

--

No responses yet